Düsseldorf and art - a love story that began during the 18th century if not before: in 1773, Elector Karl Theodor founded the academy of fine arts, which attracts artists from all over the world to the state capital and who continue to play a key role in shaping Düsseldorf's vibrant art scene to this day. VIVID asked five of them to talk about their life and work in the city.

Art and business: how do they fit together? One answer could be corporate collections, which make an important contribution to companies, employees and the public. Companies like to promote how open, creative and versatile they are. Image brochures from a wide range of industries are peppered with these slogans. But how do they translate into a culture of values that is actually lived? And how can this be credibly communicated both internally and externally?

250 years of the Art Academy, 250 years of art history in Düsseldorf. Hardly any other institution defines the city like the world-famous art academy with its wide corridors and spacious studios and workshops, which have produced artists such as Gerhard Richter, Andreas Gursky and Katharina Grosse.

In each VIVID, we present three start-ups from Düsseldorf and the surrounding area - usually in line with the current issue's theme. But what about art? Are there any fresh ideas from Düsseldorf? Fresh art ideas, so to speak? Of course there are!

Art not only has aesthetic and emotional components - in addition to the possibility of buying and collecting it out of passion, more and more people are seeing the acquisition of works of art as an investment opportunity.