“IF YOU DONT THINK BIG, IT SIMPLY WONT WORK”

As co-founder and former CEO of Just Spices, Florian Falk has achieved multi-million turnovers within ten years. With the sale to Kraft Heinz at the beginning of 2022, the Düsseldorf-based spice mix start-up continues to grow and progress in becoming a global brand. So it came as a surprise to many people when Florian announced his exit from Just Spices at the end of 2022. VIVID editor Rainer Kunst was keen to find out what prompted his decision, how the entrepreneur is now reinventing himself and where sustainable investments come into play.