Retail is the interface between sustainable products and consumers. How do companies in the region deal with this issue? And what sustainability concepts can be found in Düsseldorf’s retail landscape?

Are stores losing relevance due to online retailing? Not necessarily, because those who shop in town also want to touch, try on and test products, be inspired – and: experience something. This is made possible by retailers with innovative concepts. Nuts Factory, Vorwerk and Wacom, for example. VIVID editor Dominik Deden stopped by in person.

Digitalisation is one of the most important challenges for businesses. Yet, at the same time, it is the only way forward. Multichannel is key. But which technologies do Düsseldorf’s retailers use to shape the customer journey? From life streaming assistants to AI-based self-check-out – VIVID presents some exciting examples.

A digital marketplace for metals, an online platform for clothing repairs, pre-cooked gourmet cooking boxes for a special culinary experience. We introduce you to three exciting Düsseldorf start-ups that want to improve different areas of life with the help of digital solutions.