Einträge in Business eng
Is Düsseldorf a city of art?

Düsseldorf and art - a love story that began during the 18th century if not before: in 1773, Elector Karl Theodor founded the academy of fine arts, which attracts artists from all over the world to the state capital and who continue to play a key role in shaping Düsseldorf's vibrant art scene to this day. VIVID asked five of them to talk about their life and work in the city.

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Art is Freedom

Daniela Steinfeld founded VAN HORN 20 years ago as an artists' space named after a small town in Texas. The Düsseldorf-based artist has been a gallery owner for 15 years, showing talents such as Anys Reimann, Elisabeth Vary and Jan Albers at two locations in Flingern and Lierenfeld and at international art fairs. In her podcast Voices on Art, Daniela Steinfeld talks to international artists and gallery owners about art. In VIVID she gives an insight into the work of a gallery owner.

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Widening the view

Art and business: how do they fit together? One answer could be corporate collections, which make an important contribution to companies, employees and the public. Companies like to promote how open, creative and versatile they are. Image brochures from a wide range of industries are peppered with these slogans. But how do they translate into a culture of values that is actually lived? And how can this be credibly communicated both internally and externally?

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Inclusion benefits all

Almost 8 million people with severe disabilities live in Germany - that corresponds to over 9 per cent of the total population. Inclusion is therefore no longer a niche topic, but should be on the agenda of every company that takes diversity and social participation seriously.

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Fresh Ideas from Düsseldorf

Rarely have HR managers and recruiters had such a challenging job. The reason being that the baby boomer generation is retiring and is followed by much smaller generations. The inevitable consequence is that the labour force in Germany is shrinking. According to the study "Future. Work. Today. A guide to the world of work in 2030", conducted by the Düsseldorf based job platform Stepstone together with the Handelsblatt Research Institute, there will be around ten million fewer people in employment in Germany by 2050 alone than there are today. We are therefore looking at a time in which people will become a critical economic factor. This makes efficiency and smart ideas in the labour market all the more important today and in the future - we have once again selected three of them for you. Here are the start-ups AIMMO, netsome and yakha.

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100 Years of real, close Customer Service

Sundermann & Palm has been the expert for paints, wallpapers, floor coverings and tools for exactly one hundred years. As a wholesaler, the company primarily supplies painting companies and other commercial and private customers with utensils. A hundred years during which colours and materials have changed. The basis for the success of "SUPA", however, remains the same: a close relationship with the customer.

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Worth it!

Desperately seeking talent! But how can companies convince and retain potential candidates in the current battle for skilled labour? Well, Düsseldorf`s employer branding experts know that for many employees it is not so much social benefits that matter, but appreciation, opportunities to help shape the company and the chance to grow personally.

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Independence Rules

 35 years ago, DJ Henry Storch founded the record label Unique Records and seven years later the legendary club of the same name in Düsseldorf's old town. The club closed its doors in 2006, but the label remained. After the sudden death of Henry Storch in 2018, his former employee Ina Schulz took over the management of the record label. In an interview with VIVID, the manager explains how she sees her job as label head of Unique Records and head of international product management at Schubert Music Europe, how the players in indie music have coped with the disruption of recent years - and what new revenue models there are for artists. 

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Next Generation Retail

Düsseldorf is a shopping metropolis whose purchasing power ranks in the top 5 among German cities and attracts investors with new store concepts. But what do streetwear and luxury brands, international fl agship stores and individual boutiques have in common? The future of retail lies in its emotionalisation.

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Fresh Ideas from Düsseldorf #07

Düsseldorf's start-up scene also has a lot to offer when it comes to fashion. However, anyone who thinks of fashion start-ups only in terms of young fashion labels is short-sighted. Because also beyond classic fashion design, the fashion industry offers plenty of potential for a wide variety of new business ideas. For example, when it comes to the development of innovative materials, more effi cient processes, ideas for more sustainability or new digital channels. The three start-ups we are introducing to you today are also pursuing very different approaches with which they want to make the fashion world a little nicer, more transparent and inclusive. Meet F.L.A.B., retraced and Swilook.

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Fresh Ideas from Düsseldorf #06

The right idea at the right time: probably the most decisive aspect for a successful startup. But for a strong idea to really become a strong company, more is needed. Experienced partners, for example, who provide impetus and pave the way. Since 2020, the Startup Unit of the Office of Economic Development Düsseldorf has been supporting young founders on their way to entrepreneurship. And apparently quite successfully, because the startup scene on the Rhine is booming. Around 500 startups are currently providing fresh ideas and modern solutions in Düsseldorf – across all sectors.The three companies we are presenting to you today also come from the most diverse sectors: an app for better language skills, a fast and flexible logistics service provider, and a legal tech company that aims to make „getting justice“ easy. And yet the stories of the three show how similar the impulse to found a company usually is: it is the strong will to create a new solution for a problem in your own field. Introducing: Grammario, Pick & Pack 24 and RightNow.

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