WHY DÜSSELDORF – ANDREA GREUNER-KREPLIN
As the managing director of both the Königsallee interest group and Fashion Net Düsseldorf, Andrea Greuner- Kreplin is a key figure shaping Düsseldorf's fashion and location development. Through her own communications agency, MAG, and the creation of the digital image database, up2date.cloud, she combines strategic brand work with innovative communication solutions. A Düsseldorf native and mother to a daughter, she has deep roots in the city and is passionately committed to its continued development, including through her voluntary work.
What makes Düsseldorf special?
It combines economic strength, a high quality of life, international appeal and Rhineland joie de vivre in a unique way, all within easy reach. It is a city with style and heart, characterised by fashion, art, innovation, and strong connections between business and culture.
Düsseldorf in three words
Lively. Stylish. Cosmopolitan.
Düsseldorf is attractive to companies/investors from the EMEA region because...
...the city is an economic powerhouse in a central location in Europe: excellently connected, with a strong industrial and service base, an international labour market, high purchasing power and a very good quality of life. Düsseldorf offers companies a dynamic innovation environment with reliable partners, from global players to young startups, and creates ideal conditions for sustainable growth.
Düsseldorf is one of Germany's most important fashion locations because...
...this is where the heart of the German fashion industry beats: with a traditional order landscape, international showrooms, strong brand networks, creative talent and the Düsseldorf Fashion Days as Germany's most important industry gathering. Fashion in Düsseldorf is not just an economic factor, it is part of the city's identity.
Here in Düsseldorf, I feel happy
In Oberkassel– my neighbourhood. Here, urban life, a high quality of life and interaction with friends and neighbours come together naturally. And if you want to take a breather, the Rhine is just a few steps away and offers a wonderful break in nature.
Here in Düsseldorf, I find inspiration
In the showrooms, galleries and museums, on the Kö and in exchanges with the many creative minds that shape this city. Düsseldorf inspires with style, quality and diversity – every day. •
Words: Tom Corrinth
Pictures: Uli Steinmetz