OFF TO NEW HORIZONS

There is no other investment location that is as international as Düsseldorf. In order for foreign companies to achieve economic success here and to ensure their employees can feel at home, many of the city’s professionals are working hand in hand.

Thinking of Düsseldorf brands like Löwensenf, Teekanne, Henkel and many others come to mind: long standing brands made in Düsseldorf, which have made a name for themselves across the world. The city by the Rhine owes its vast international recognition and economic success to them in particular.

Düsseldorf is extremely popular with international business travellers. And it is set to become an attractive destination for private visitors, too. In the times of COVID-19, however, this is no easy task.

Thinking of Düsseldorf brands like Löwensenf, Teekanne, Henkel and many others come to mind: long standing brands made in Düsseldorf, which have made a name for themselves across the world. The city by the Rhine owes its vast international recognition and economic success to them in particular.

Polestar, the Swedish car brand, opened its first German showroom in Düsseldorf in August 2020.

For almost a whole year we have been living with the order of the day: Stay at home! Of course it makes sense. Yet it’s difficult to not give in to a bit of wanderlust. However, isn’t food one of the most wonderful things about travel? And isn’t it just handy that Düsseldorf is home to a gastronomy scene covering almost every part of the world – from Taiwan to Eritrea, from Peru to Australia? Here are a couple of recommended stop offs on our culinary travels – which also happen to have a much smaller carbon footprint than using air travel.

The Messe Düsseldorf is indispensable for the city's international character. In an interview with the new head of the Messe, Wolfram Diener, VIVID found out how it intends to defy the Covid19 pandemic with hybrid formats of presence and digital events and a pragmatic strategy.

The InterContinental on Königsallee is one of the top addresses in Düsseldorf, especially for international guests. Since 2016 Britta Kutz is its hotel manager. In an interview that took place beginning of November, at the start of the second lockdown, she talks about crisis management, cultural diversity and the desire to pack your bags.

Since October 2017 Felix Krämer has been General Director of the Kunstpalast. Against the backdrop of a huge building site, VIVID-editor Rainer Kunst was in conversation with him about plans for the future, the museum business in the times of lockdown and the engagement of companies and people.

During the Covid19 crisis people spend most of their time at home. Working from home while meeting friends and family takes place virtually on the computer and restaurant visits are replaced by delivery services. What is the use of make-up and perfume, many have thought. How much has the consumption of cosmetics changed in the age of the face mask? Who are the winners? Are clean beauty and sustainable packaging the new drivers of the industry? An interview with Catharina Christe, General Manager of the Prestige Division at Shiseido Germany in Düsseldorf in the Media Harbour.