What does Morocco smell like when you set aside the clichés? Like lemon and the courage to change, says Halima Pflipsen. Through cooking classes, TV appearances and her store, 'Beldi Living', the Düsseldorf entrepreneur shows that tradition and modernity can coexist.

He started out with a café in Düsseldorf, now he travels halfway around the world and jumps out of planes with a parachute: Martin Schäfer is the co-managing director of Rösterei Vier, working with farmers from Costa Rica to Malawi. VIVID editor Rainer Kunst spoke to him about entrepreneurship, the challenges posed by climate change, the cultural significance of coffee – and how a zip-lock bag can sometimes determine the course of a life.

As the managing director of both the Königsallee interest group and Fashion Net Düsseldorf, Andrea Greuner- Kreplin is a key figure shaping Düsseldorf's fashion and location development. Through her own communications agency, MAG, and the creation of the digital image database, up2date.cloud, she combines strategic brand work with innovative communication solutions. A Düsseldorf native and mother to a daughter, she has deep roots in the city and is passionately committed to its continued development, including through her voluntary work.